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Maximising your Acquisition Performance through Digital in a Changing Landscape
Presentation Spotlight: Allyson Hohman, Marketing Manager – Digital, SEEK Allyson recently spoke at ADMA’s Multi-Channel Acquisition seminar and made some very interesting points about acquisition; the...
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Interview: Top Tips for a Successful Email Strategy
By Eric Prugh, Director of Solutions Consulting APAC, ExactTarget Eric quotes one of his key strengths as “breaking down technology into digestible, meaningful tools.” In this interview, Eric discusses...
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A Revelation of Marketing through the Expert Groups
By ADMA Just over a week ago, the first Expert Group meeting took place. With over 70 senior marketers attending there were a number of critical marketing issues and emerging trends identified. Two...
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